Sundance 2010
This Year’s Sundance party was held at Park City, Utah January 21, 2010. As expected, the event planners whipped up several mind blowing accommodations for the festival goers to enjoy. First, there was Oakley’s “Learn to Ride” program, where a few of Hollywood’s top A-listers take the roles of snowboarders and skiers and get to dress the part too. The celebrities sported Oakley snow pants, hoodies, goggles and even lip balms for this event. To give these celebrities some help learning the sport were a few Olympic medalists and pro riders including Zach Leach, Danny Kaas, Gretchen Bleiler, and even Shaun White.
In addition to that, the Sundance Festival line up also included the annual Village at the Yard, which was held at another location; the Kearns Boulevard. This year’s festival goers enjoyed several of their perennial favorites such as the T-Mobile Diner, the Parish Nation, and the FredSegalFun.com Style Lounge.
The Village at the Yard also prepared a little something to surprise this year’s Sundance event goers. In addition to these long-time favorites, a Sephora gifting suite was also set up. Sephora’s beauty team had given complementary touch ups to the event’s celebrity guests. Apart from the touch ups, these celebrities also enjoyed piling up on several Sephora goodies.
Nintendo also made its presence known at the Main Street’s Island Def Jam House of Hype, as it brought its Wii Fit Plus workout game to the yard. Popping up in the midst of the Sundance buzz was the coolest of cool vapor water and green tea shots from Arizona Beverages, while people who needed a different kind of caffeine dose enjoyed free coffee from Café Bustelo.
These are only some of the activities that kept festival goers occupied this year. The Sundance Festival 2010 was a big hit, and for those who have missed it or haven’t gotten enough of it yet, they can always head back to the village next year.







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