The Bacardi Blast is Back in India!
Bacardi is good at keeping promises. The popular spirits brand promised to bring a never-heard-before musical experience to India by reviving the country’s largest and wildest music festival known as the Bacardi Blast. The musical festivities took place on December 19 and 20 at the Panjim Gymkhana at Panjim Goa.
The Blast was not just a concert, but an eight-hour musical experience. Senses were stimulated by a mix of music, visual graphics, sound effects, and a hi-definition LED display on-stage. The entertainment was expounded upon by the availability of several Bacardi beverages being churned out at bars, pool tables, face painters and tattoo artists.
The event was distinguished by a large illuminated balloon that rested 100 feet in the sky, enabling Blast-goers to locate the venue easily. The Blast brought in about 8,000 partiers who were set to enjoy acts from Chicane, Faithless All Star’s Sister Bliss with Sudha on percussion, DJs from the Ministry of Sound, London including DJ Ivan, and many others. There were also live musical performances from B.L.O.T. (Basic Love of Things) and Lost Stories, to name a few.
Arvind Krishnan of Bacardi Martini India Limited boasts that the festival was back and better than ever. The Blast was positioned as the perfect way to kick start the New Year by bringing together the best international acts in the dance and music space as a celebration.
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