Parties You Will Never Get Into

Santa Barbara Medical Innovations, a company that’s goal is to produce innovative health products, and Erchonia, a laser distributor, recently participated in the Microsoft Founder’s Gala on Nov. 18 in Bellevue, Wash.

The event, held in association with the Bill and Mellinda Gates Foundation, celebrated members of the Microsoft community who deserve special recognition for their work on behalf of people in need around the world.

Rowland Hanson, chairman of Santa Barbara Medical Innovations and Global Business Development general manager for Erchonia, was the founding and former vice president of corporate communications for Microsoft.

Hanson is widely credited with developing and executing the original branding and marketing strategy for Microsoft, which included the naming and launch of Windows. This strategy laid the foundation for the brand dominance of Microsoft today, according to Santa Barbara Medical Innovations.

Santa Barbara Medical Innovations produces the Zerona laser. Zerona laser is the only proven, non invasive procedure that safely removes fat with zero pain and zero downtime

Through participation in the gala and by the donation of wound healing lasers to healthcare organizations in emerging countries in Africa, Santa Barbara Medical Innovations and Erchonia have furthered its goal of establishing the credibility and use of low level laser technology in healthcare.

The event also recognized leading Zerona physician, Dr. Elizabeth VanderVeer from Portland, Ore. Dr. VanderVeer had the opportunity to meet with both Jeff Raikes (chief executive officer of the Gates Foundation), Bill Gates and Santa Barbara Medical Innovations Chairman, Rowland Hanson.