BACARDI sponsors historic concerts
Some of the biggest names in music gathered for the Rock and Roll Hall of Fame 25th Anniversary Concerts last week, Oct. 29 and 30 at Madison Square Garden in New York City.
The two concerts included performances by U2, Bruce Springsteen and The E Street Band, Simon and Garfunkel, Metallica, Paul Simon, Aretha Franklin, Stevie Wonder, Crosby, Stills Nash and Friends, Eric Clapton and many more.
BACARDI, one of the most internationally recognized rums and official spirit sponsor of the concert, showed its support for the program by asking the performers to sign commemorative bottles of BACARDI Reserva Limitada rum, an ultra-premium rum aged between 10 and 16 years.
Twenty-five bottles were auctioned off for charity in recognition of the Rock and Roll Hall of Fame 25th Anniversary. Proceeds from the auction went to the Rock & Roll Hall of Fame Foundation and Museum.
In honor of these groundbreaking concerts, BACARDI has created a signature cocktail, the BACARDI “Center Stage,” a delicious mix of BACARDI® Superior Rum, fresh lime juice, strawberry puree, cranberry juice and citrus soda. To provide additional support, BACARDI will sponsor events, including the official after party surrounding the 25th Anniversary celebration.
“BACARDI has a long-standing connection and dedication to music,” said Billy Melnyk, senior experiential marketing manager, BACARDI rums. “This unique collaboration of some of music’s greatest legends is an experience that embodies the spirit of BACARDI and one we are proud to be a part of.”
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