
19th Annual Bunny Hop
Every year, before spring, the Associates Committee of The Society of Memorial Sloan-Kettering Cancer Center holds a Bunny Hop. Marking its 19th year last March 9, 2010, the affair gathers rich parents and their kids for a good cause.
This year’s honorary chair Tina Fey and her daughter Alice led over 800 VIBs (Very Important Bunnies) to the event. Like all other years, it was held in the giant FAO Schwarz toy store at Fifth Avenue in New York City.
Garbed in Sunday clothes, kids walked the pink carpet to a veritable fantasyland. The toy store let tiny attendees flit around miniature photo booths and dress-up stations complete with manicuring amenities. They also tried their hand at face painting and balloon art, or dine on cupcakes, mini-hotdogs, fruit kebabs, candy necklaces, and PB&Js. In addition, an Easter Bunny was on hand to hug them.
One of the more standout tots in the 2010 event was four-year old Barron, Donald and Melania Trump’s son. Helena Grace, Kelly Rutherford’s baby, was another.
In attendance was Heather Leeds, The Society of Memorial Sloan-Kettering Cancer Center President. Other guests included Leslie Heaney, Dee Dee Ricks, Alexandra Lind Rose, Lauren Stahl, Catherine Carey, Lisa and Chris Errico, Amanda Taylor, Karen Cohen, and Barbara McLaughlin.
SMSKCC’s 19th Annual Bunny Hop raised more than $350,000 in funds, which would go to the Pediatric Family Housing Endowment. In the next five years, the Associates Committee pledges to raise $2 million for the Endowment. It would finance the overnight stays of MSKCC’s indigent patients and their families.
For a second year in a row, European children’s clothing label Papo d’Anjo sponsored the event, alongside UBS Financial Services. This year’s Hop was co-chaired by Celeste Boele, Annabelle Fowlkes and Laura Harris. The vice-chairs were Kate Doerge, Kate Allen, Palmer O’Sullivan, and Laura McVey.






